Tiens
Founded in 1995 by Mr. Li Jinyuan in Tianjin, China, Tiens Group Co., Ltd. ("Tiens Group") entered the international market in 1998, was successfully listed on NASDAQ in September 2003, and formally entered into the AMEX in April 2005. TIENS is a multinational group specializing in retail, tourism, finance, international trade and E-business. With a business covering over 190 countries and regions, TIENS has subsidiaries or branches in 105 countries and regions, and has established strategic alliances with world-class enterprises from over 20 countries. By developing health food, health care, beauty care and home care products, Tiens Group offers a high quality lifestyle with health, happiness, beauty and affluence to over 12 million consumers worldwide.
With Contributing to Society through its charitable philosophy, Tiens Group believes in corporate social responsibility, and had donated RMB 1.03 billion to public welfare and social charities by the end of 2006.
The successful management of an educated, localized, and institutionalized workforce contributes to the strategic goals of TIENS International. TIENS has an unbeatable international team in terms of research, innovation and professionalism, including 5,000 executives and more than 35% of employees above master degree.
Presently TIENS is marching into the Global Top 500 with huge strides, based on an outstanding management system and state-of-the-art theories such as advanced Six-Network Interaction Theory, New Swap and Alternative Theory, and New Supermarket Theory..
Slogan: Be the vanguard of the global direct selling industry.
Mission: Providing global consumers with quality products, opportunities for education, improved quality of life, and a harmonious international society.
Business Philosophy: Contributing to society by restoring health to mankind.
Corporate Spirit: Contributing to China through industrialization, and striving for higher goals through harmonious teamwork and genuine dedication.
Quality Guideline: Parable to build human health, Milestone to realize technical innovation, Method to make sustained improvements, and Heart to satisfy consumers.
Organizational Management Principle: knowledge-guided, management-based, relationship-centered, and people-oriented.
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